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If you do decide to get involved in reciprocal linking, join only well established link exchanges that allow you to
approve or disapprove the link. Avoid link farms or link exchanges that will automatically exchange your link with
their entire database regardless of the relevancy to your website.
The optimum way to set up a link page is to enter all links manually. Yes, it is time consuming but when you are
starting out, this is the best way to do it.
You would first need to set up a page on your website just for your link categories. You can call this page anything you
like such as Links, My Partners, Link Partners, My Link Partners, etc. Set up this page with the major categories and
subcategories that are relevant to your site. Then, set up a page for each subcategory that will contain the actual
links. Test to be sure that whenever anyone clicks on a subcategory that they are taken to the appropriate link page.
Prepare a short 3 - 5 line ad about your website or your product and include the URL to your website. This should be
in HTML code for easy uploading. Each linking company has their own procedure, but generally, each time you ask to
exchange links, you'll need to copy and paste the other website's HTML code onto your link page under the correct
category and subcategory. You will then need to upload the updated page to your website.
Once this is done, let the other website know on which of your pages they can find their link. If the other website
owner approves the link exchange, they should add your link to their link page and inform you on exactly what page
you can find it.
Check to make sure that your link has been added to their site. If they have not added your link, you have the option of
contacting the website owner as to why or of removing their link from your site.
*************************************
About the Author:
Ricardy Banks is a Certified Internet Consultant with WSI and has over 20 years of experience in the IT industry.
WSI Internet Consulting & Education
rbanks@easywsiwebsolutions.com
Read More Articles at GiveMeArticles.com.
approve or disapprove the link. Avoid link farms or link exchanges that will automatically exchange your link with
their entire database regardless of the relevancy to your website.
The optimum way to set up a link page is to enter all links manually. Yes, it is time consuming but when you are
starting out, this is the best way to do it.
You would first need to set up a page on your website just for your link categories. You can call this page anything you
like such as Links, My Partners, Link Partners, My Link Partners, etc. Set up this page with the major categories and
subcategories that are relevant to your site. Then, set up a page for each subcategory that will contain the actual
links. Test to be sure that whenever anyone clicks on a subcategory that they are taken to the appropriate link page.
Prepare a short 3 - 5 line ad about your website or your product and include the URL to your website. This should be
in HTML code for easy uploading. Each linking company has their own procedure, but generally, each time you ask to
exchange links, you'll need to copy and paste the other website's HTML code onto your link page under the correct
category and subcategory. You will then need to upload the updated page to your website.
Once this is done, let the other website know on which of your pages they can find their link. If the other website
owner approves the link exchange, they should add your link to their link page and inform you on exactly what page
you can find it.
Check to make sure that your link has been added to their site. If they have not added your link, you have the option of
contacting the website owner as to why or of removing their link from your site.
*************************************
About the Author:
Ricardy Banks is a Certified Internet Consultant with WSI and has over 20 years of experience in the IT industry.
WSI Internet Consulting & Education
rbanks@easywsiwebsolutions.com
Read More Articles at GiveMeArticles.com.
Internet Marketing with Reciprocal Linking
By: Ricardy Banks
Mention reciprocal linking on any internet marketing forum and you will be
sure to get a barrage of heated replies. There is a continual debate about
the advantages and disadvantages involved in reciprocal linking and both
sides make convincing statements. So, should you or should you not get
involved in reciprocal linking? Ultimately, the decision is yours but here
are some guidelines:
1. The main goal of any linking strategy is to get more traffic to a website.
Reciprocal linking can work for or against you in this matter depending on
the site that you exchange links with. If you exchange links with sites that
receive a lot of traffic, some of that traffic may be diverted to your site. On
the other hand, if you exchange links with a low traffic site, you may divert
some of your traffic to the other site without seeing a similar return. The
solution is to exchange reciprocal links with a site with a page rank no
lower than one level below yours and to try to exchange links with many
sites with a higher page rank. Ideally, you would seek to exchange links
with sites that have at least a PR 4.
2. Don't exchange links with everybody that asks. What advantage is there
in exchanging links with a site that sells wedding favors when your site is
about dog training? Anyone that visits the wedding favor site will be looking
for information concerning weddings, not dog training, and very few will
click on your link regardless of how high the page rank is for the wedding
site. The key here is to exchange links only with sites that are relevant to
your site or to your keywords.
3. Avoid exchanging links with sites that have a huge link directory. If your
site is listed on page 43 in your category of another site's link directory, few
people will ever see your link. Although a link will be generated to your site
for the search engines, you will not receive much traffic from the link
exchange. Try to exchange links with sites where your link will be displayed
on the first, or at the most, the second page of another site's link directory.
4. Build online relationships. Exchanging links with other relevant websites
is a great way to start building partnerships with other website owners and
may open the door for future joint venture requests.
5. Build your link popularity. Most search engines view sites that have many
links to them as being important. So, the more sites that link to your site, the
higher your site might rank. But again, make sure that all reciprocal links
are relevant to your site or the search engines will penalize you.
By: Ricardy Banks
Mention reciprocal linking on any internet marketing forum and you will be
sure to get a barrage of heated replies. There is a continual debate about
the advantages and disadvantages involved in reciprocal linking and both
sides make convincing statements. So, should you or should you not get
involved in reciprocal linking? Ultimately, the decision is yours but here
are some guidelines:
1. The main goal of any linking strategy is to get more traffic to a website.
Reciprocal linking can work for or against you in this matter depending on
the site that you exchange links with. If you exchange links with sites that
receive a lot of traffic, some of that traffic may be diverted to your site. On
the other hand, if you exchange links with a low traffic site, you may divert
some of your traffic to the other site without seeing a similar return. The
solution is to exchange reciprocal links with a site with a page rank no
lower than one level below yours and to try to exchange links with many
sites with a higher page rank. Ideally, you would seek to exchange links
with sites that have at least a PR 4.
2. Don't exchange links with everybody that asks. What advantage is there
in exchanging links with a site that sells wedding favors when your site is
about dog training? Anyone that visits the wedding favor site will be looking
for information concerning weddings, not dog training, and very few will
click on your link regardless of how high the page rank is for the wedding
site. The key here is to exchange links only with sites that are relevant to
your site or to your keywords.
3. Avoid exchanging links with sites that have a huge link directory. If your
site is listed on page 43 in your category of another site's link directory, few
people will ever see your link. Although a link will be generated to your site
for the search engines, you will not receive much traffic from the link
exchange. Try to exchange links with sites where your link will be displayed
on the first, or at the most, the second page of another site's link directory.
4. Build online relationships. Exchanging links with other relevant websites
is a great way to start building partnerships with other website owners and
may open the door for future joint venture requests.
5. Build your link popularity. Most search engines view sites that have many
links to them as being important. So, the more sites that link to your site, the
higher your site might rank. But again, make sure that all reciprocal links
are relevant to your site or the search engines will penalize you.
