Many internet marketers overlook the potential sales that could be made from emailing
alone. Would you want your 90% of your visitors that didn't buy the first time go to
waste? My answer is NO.
Here are the 7 steps that you need to know to write an effective email:
1. Personalizing your email can attract your readers to read your email. By adding your
reader's name in the subject title, header and body will give them a more personal and
closer feeling. Always remember that you are writing to one person and not to a huge
email list. The response rate can increase as much as 64%
2. A catching subject line that will make your reader to click on. Many times, most
people don't realize the importance of a subject title and often use the subject title to
sell. The next thing you know, your email is in the trash bin. Create a curiosity title
instead of a hypey one.
3. Do not hard sell in your email. I'm sure that no body likes that. Instead, give them
more information about your product or service. Suggesting or recommending to your
readers to a possible solution that works for you is probably a much politer way than
saying "Try my product, it works!"
4. This is one important part, so listen close. Format your email for maximum
readability! What do I mean by that? Always make sure that each line of text is around
55 characters long, including spaces. It's best to keep it under 55 characters. Try
reading a flush of text across your screen and you will probably know why it's good to
break up your long lines.
5. Humans by nature are curious and want to know more about other people's life story.
So create something interesting to start your email, preferably a story related to the
purpose of your email. You want to get your readers hooked so that they will read on. Be
realistic and not create some cooked up story that can never happen or had never
happened. Don’t do that, once your reader finds out the truth, you will lose credibility.
6. Always ask your readers to do the things you want them to do. Always include a call
to action in your email. Isn't that what your email is intended for? For example, "click
here to find our more" or "click here to enroll". Tell you readers what to do, you'll be
surprise that many of them will do what you say.
7. Lastly, always encourage a response from your reader. You ask how? You simply go
"Hey Tom, if you have any questions feel free to drop me an email", isn't that simple?
Create communication and at the same time you are building the virtual relationship
with your reader.
Don't overlook the potential of emailing. You never know what the other 90% of your
prospect who didn't buy the first will do when they receive some of your follow ups
emails. If you haven be doing the above, I suggest you to start now.
Terry Tay is an online entrepreneur. He is with a team of successful internet marketers
who are experiencing exponential growth in their online home businesses. Find out
more on how you can ride on for FREE at http://www.Success-eBusiness.com
Article Source: http://EzineArticles.com/?expert=Terry_Tay
alone. Would you want your 90% of your visitors that didn't buy the first time go to
waste? My answer is NO.
Here are the 7 steps that you need to know to write an effective email:
1. Personalizing your email can attract your readers to read your email. By adding your
reader's name in the subject title, header and body will give them a more personal and
closer feeling. Always remember that you are writing to one person and not to a huge
email list. The response rate can increase as much as 64%
2. A catching subject line that will make your reader to click on. Many times, most
people don't realize the importance of a subject title and often use the subject title to
sell. The next thing you know, your email is in the trash bin. Create a curiosity title
instead of a hypey one.
3. Do not hard sell in your email. I'm sure that no body likes that. Instead, give them
more information about your product or service. Suggesting or recommending to your
readers to a possible solution that works for you is probably a much politer way than
saying "Try my product, it works!"
4. This is one important part, so listen close. Format your email for maximum
readability! What do I mean by that? Always make sure that each line of text is around
55 characters long, including spaces. It's best to keep it under 55 characters. Try
reading a flush of text across your screen and you will probably know why it's good to
break up your long lines.
5. Humans by nature are curious and want to know more about other people's life story.
So create something interesting to start your email, preferably a story related to the
purpose of your email. You want to get your readers hooked so that they will read on. Be
realistic and not create some cooked up story that can never happen or had never
happened. Don’t do that, once your reader finds out the truth, you will lose credibility.
6. Always ask your readers to do the things you want them to do. Always include a call
to action in your email. Isn't that what your email is intended for? For example, "click
here to find our more" or "click here to enroll". Tell you readers what to do, you'll be
surprise that many of them will do what you say.
7. Lastly, always encourage a response from your reader. You ask how? You simply go
"Hey Tom, if you have any questions feel free to drop me an email", isn't that simple?
Create communication and at the same time you are building the virtual relationship
with your reader.
Don't overlook the potential of emailing. You never know what the other 90% of your
prospect who didn't buy the first will do when they receive some of your follow ups
emails. If you haven be doing the above, I suggest you to start now.
Terry Tay is an online entrepreneur. He is with a team of successful internet marketers
who are experiencing exponential growth in their online home businesses. Find out
more on how you can ride on for FREE at http://www.Success-eBusiness.com
Article Source: http://EzineArticles.com/?expert=Terry_Tay
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Your 7 Secrets to Email Marketing
By Terry Tay
Do you know that email marketing is one of the most important
components among your other internet marketing mix? And I
believe that writing an effective email copy is crucial to your
online success.
On the Internet, there are 2 important factors that determine
your website sales, first is driving traffic to your website (traffic
generation) and second is to convert those traffic (visitors) into
your buyers (traffic conversation).
Yes, no doubt we all know that your web copy is going to be the
primary element that is going to make you sales but not
everyone is going to buy something from you for the first time.
Statistics shows that the average conversion rate is less then
5%, so following up the rest of your 95% prospect is crucial and
that’s when email marketing comes in.